Tag Archives: culture-council

In the excitement of getting their first business up and running, new entrepreneurs may rush through the website-building process, aiming for speed to market rather than a well-planned design. In doing so, though, they may end up missing a few key components along the way, making mistakes that could cost …

I have been thinking a lot lately about being a mentor and mentoring. I was very lucky early in my career to have two amazing mentors in one company — one was the chairman of the board and the other was the president of the company. They both came from …

At this point, you may have seen an advertisement for a non-alcoholic cocktail during the Super Bowlor perhaps a curated list of “mocktails” available at your favorite local restaurant. These “one-off” findings are part of what’s become a global movement taking shape in which many consumers are rethinking their relationship …

If you’re a new business trying to drum up awareness or an established business just trying to expand your reach, pop-up events are a great way to get your brand in front of more potential customers. Because of their temporary nature, they’re perfect for creating a sense of urgency and …

To follow up on my previous article, “My Tips for Talent: The Inside Skinny of Casting,” I wanted to talk about being “in the room” — the casting room, that is. Now that you have been called in the room for your audition, there is usually someone from production, the …

As children, we are taught not to speak to strangers and not to take wild leaps into the unknown. As an adult, I’ve discovered that can be a truly misinformed strategy. Some of the best learning and perspective- and mood-altering experiences I’ve had in business and in life have come …

Recently, colleagues have been reaching out asking for my advice on what to do next in their lives and careers. To draw out the answers to these questions, I pose questions of my own to them. One colleague is profoundly passionate about a specific cause and wanted to start a …

While, technically, esports dates back to the 1970s, competitive gaming as we know it dates back nearly 20 years. Over time, it’s become a billion-dollar global business, and, for Gen Z gamers, it’s a passion that garners 77 percent more watch time than traditional broadcast sports. However, despite that scale, …

Oftentimes, the words “leader” and “manager” become synonymous with each other. This is perhaps explained by the fact that people expect the leader of any organization to be adept at managing it too. However, when talking about businesses, the distinction between a good leader and a good manager becomes very …

Effective branding occurs when a consumer can think of a company and an image immediately comes to mind. These companies can evoke certain feelings and produce certain thoughts in customers’ minds all while telling a story well enough to convince those customers they need that product or service. All of …